Keel Toys is the proud home of Keeleco, a remarkable range crafted from 100% recycled materials!
Keel Toys have always been at the forefront of innovation and design within the soft toy and gift market for many years, and our sustainability journey has been no different. Our goal was to create sustainable fabrics and products that were softer, and even more beautiful and huggable than before and in the Keeleco range we more than succeeded; Each and every Keeleco soft toy are manufactured and filled with 100% recycled polyester made from plastic waste. This process gives plastic a second life and uses less energy to produce than virgin polyester, as an example 10 water bottles (500ml) will produce enough fibre to make an 18cm toy. The iconic Keel logo and hangtag are now formed from FSC card and attached to the toy with cotton, even the shipping cartons are recycled and sealed with paper tape. All toys are manufactured in an ICTI ethically audited factory to the highest social and environmental standards.
Keel Toys are delighted to announce that in just the four years after launching Keeleco we have recycled the incredible figure of more than 400 million water bottles in the manufacture of the range (figures correct to the end of May’24 stock production). The phenomenal success of the Keeleco Mini Adoptables has added hugely to this impressive quantity.
With over 480 products and counting, Keel Toys remains committed to expanding this sustainable collection throughout the year. During summer months and culminating at Autumn Fair we are offering our customers an exclusive opportunity to preview and pre-order over 100 brand new items from the 2025 range.
Get ready to embark on an eco-friendly culinary adventure with the cute and collectable Snackies range of food themed characters. This collection comes 12 assorted in 2 sizes and is made from an exclusive brand new recycled tousled fabric, featuring Franco Fries, Pablo Pizza, Dottie Donut and even Harry Hot Sauce to name but a few. There are also Snackies Love Bites versions of these holding hearts with sentiment-based slogans such as “Bun In A Million” on Baz Burger and “Love You a Latte” on Carlos Coffee. Susie Shrimp thinks these will be “Shrimply The Best” toys for the later part of 2024 and into 2025!
The best-selling Plant Bobballs have been a huge favourite with buyers and customers alike, so the new addition of Flower Bobballs are sure to be just a successful. The flowers given an adorable Bobball style makeover are a daisy, a sunflower, tulips and even bluebells, making these a wonderful all year round gift.
Keeleco Baby launched in 2021 to huge acclaim, has new friends of Fuzzy Duck and Percy Penguin added to the super cute natural range of Marcel Monkey & Huggy Giraffe. To convey the Eco awareness all the ranges are clearly labelled with the sustainable message and offered with a variety of retail solutions and POS.
But the surprises don’t end there! Keel Toys are constantly evolving and improving their market leading Keeleco animal ranges by using newly developed recycled fabrics with innovative finishing techniques. This is sure to keep the Keeleco Wild, Farm & Sealife collections fresh and exciting going into 2025.
Keel Toys commitment to building a sustainable future doesn’t end with our beautiful products, it is the core that underpins our entire business operation. We have just installed over 300 solar panels (making us self-sufficient during the summer months), LED warehouse lighting and electric charging points at our Ashford office and distribution centre. We have even moved our company fleet of vehicles over to fully electric and hybrid cars, making Keel Toys the perfect Eco-Centric business partner.
Make sure to visit the Keel Toys stand at Autumn Fair in our brand new location for a warm welcome and a fantastic selection of products that blend sustainability and huggable joy!
Autumn Fair | Hall 7, Stand G44-J45 | 1st – 4th September 2024
Keeleco – 100% Recycled, 100% Huggable.
Keel Toys Limited
+44 (0) 1233 506363
sales@keeltoys.com
www.keeltoys.com