Keel Toys is one of the largest designer, importer and exporters of soft toys in the UK with an extensive blue chip customer base. We continually strive to maintain this position, developing relationships with our customers built on trust, excellence, quality of service and innovative design from our in-house team.

Established in 1947, Keel Toys is a third generation, family run business, under the directorship of brothers, Richard, David, John and James Keel. Each plays an active role within the company on a daily basis in the capacity of Managing Director, Financial Director, Sales Director and Marketing Director respectively.